Chadfishing
Chadfishing is a combination of the words, Chad and catfishing, meaning that someone is pretending to be a good looking man to lead a woman on.
On certain incel forums, "chadfishing", means fraudulently using a pic of a male model on a dating site, and trying to get a woman on the other side to drive or even fly miles to a non-existent person.
In some cases, the Chadfisher will intentionally make up some highly negative fake information to put in the biography section of their dating profile, such as being a sex offender. The goal is to determine through experimentation whether one's looks or personality is more important in dating. The result of these experiments is that many women are willing to overlook almost anything as long as the guy is hot.