LMS theory

From IncelWiki.com, the largest incel encyclopedia

LMS Theory is a theory popularized by YouTuber “FaceandLMS”, who believes that women, sexually, generally only care about a man’s Looks, Money, and Status.

It is the generally accepted theory of how female sexuality operates on incel forums, especially incel forums that are relatives of 4chan’s r9k board or PUAhate.com.


The theory is a rejection of pick-up-artistry type advice, which often tells incels to “Just be confident” or, “hold frame bro”. This is why it gained so much popularity on PUAhate.com.

Components according to blackpillers

  1. Looks – “Face, frame, and height”
  2. Money – How wealthy you are
  3. Status – How much other people respect you

See also